Be Your Own Brand

Index

Works Cited

10 The Courage to Live Your Brand

9 Personal Brand Building Has Gone Social

8 Aligning to Become a Stronger Brand

PART III Using the Power of Alignment to Build a Stronger Personal Brand

7 How Strong Is Your Personal Brand Today?

6 A Promise to Be More of Who You Are

5 Creating Your Brand Platform: Dimensions and Ethos

4 Authenticity: The Cornerstone to Building a Strong Brand

PART II Designing Your Personal Brand of Making a Difference

3 Your Personal Brand Is Perceived from Three Different Dimensions

2 A Strong Personal Brand Delivers on Three Important Expectations

1 Personal Brand: The Perception That You Made a Difference

PART I Personal Brand Basics

INTRODUCTION Being More of Who You Are

Acknowledgments

More Praise for Be Your Own Brand

版权信息

封面

封面

版权信息

More Praise for Be Your Own Brand

Acknowledgments

INTRODUCTION Being More of Who You Are

PART I Personal Brand Basics

1 Personal Brand: The Perception That You Made a Difference

2 A Strong Personal Brand Delivers on Three Important Expectations

3 Your Personal Brand Is Perceived from Three Different Dimensions

PART II Designing Your Personal Brand of Making a Difference

4 Authenticity: The Cornerstone to Building a Strong Brand

5 Creating Your Brand Platform: Dimensions and Ethos

6 A Promise to Be More of Who You Are

7 How Strong Is Your Personal Brand Today?

PART III Using the Power of Alignment to Build a Stronger Personal Brand

8 Aligning to Become a Stronger Brand

9 Personal Brand Building Has Gone Social

10 The Courage to Live Your Brand

Works Cited

Index