电子商务英语教程（第2版）

附录C 缩略语表

附录B 词组表

附录A 单词表

附录

参考译文

Product Recommendation Engine

Reading Material

Exercises

Abbreviations

Phrases

New Words

E-commerce Chatbots

Text B

Exercises

Phrases

New Words

Top 10 AI Use Cases in E-commerce

Text A

Unit 12

参考译文

Livestream Shopping

Reading Material

Exercises

Abbreviations

Phrases

New Words

The 8 Common Challenges of Cross-border E-commerce

Text B

Exercises

Phrases

New Words

The Benefits of Using Big Data in E-commerce

Text A

Unit 11

参考译文

Electronic CRM

Reading Material

Exercises

Phrases

New Words

Reverse Logistics in E-commerce

Text B

Exercises

Abbreviations

Phrases

New Words

A Guide to Using CRM in E-commerce

Text A

Unit 10

参考译文

Mobile Marketing

Reading Material

Exercises

Abbreviations

Phrases

New Words

7 Most Important E-commerce Metrics

Text B

Exercises

Abbreviations

Phrases

New Words

Mobile Commerce

Text A

Unit 9

参考译文

Ways to Protect Your E-commerce Site from Hacking and Fraud

Reading Material

Exercises

Abbreviations

Phrases

New Words

How to Stay Safe When Shopping Online

Text B

Exercises

Abbreviations

Phrases

New Words

The Basics of Website Security for E-commerce Retailers

Text A

Unit 8

参考译文

Safe Online Payment Methods

Reading Material

Exercises

Phrases

New Words

Understanding Online Payment Services

Text B

Exercises

Phrases

New Words

Online Payment Methods for E-commerce Sites

Text A

Unit 7

参考译文

E-commerce Legals and Laws

Reading Material

Exercises

Phrases

New Words

Benefits of Social Media Marketing

Text B

Exercises

Abbreviations

Phrases

New Words

The Ways to Track Online to Offline Conversions (and Vice Versa)

Text A

Unit 6

参考译文

Top Ten SEM Optimization Tips for E-commerce Sites

Reading Material

Exercises

Abbreviations

Phrases

New Words

Conversion Rate Optimization

Text B

Exercises

Abbreviations

Phrases

New Words

How to Write Product Descriptions

Text A

Unit 5

参考译文

Online Advertising

Reading Material

Exercises

Abbreviations

Phrases

New Words

E-commerce Supply Chain Management:Reducing Cost and Inefficiency

Text B

Exercises

Abbreviations

Phrases

New Words

Strategies for Selling Products Online

Text A

Unit 4

参考译文

Shopping Cart Software

Reading Material

Exercises

Phrases

New Words

Website Navigation and Its Impact on E-commerce

Text B

Exercises

Abbreviations

Phrases

New Words

How to Build an E-commerce Website

Text A

Unit 3

参考译文

About E-commerce

Reading Material

Exercises

Abbreviations

Phrases

New Words

Business-to-Business

Text B

Exercises

Phrases

New Words

How to Choose an E-commerce Business Model

Text A

Unit 2

参考译文

E-commerce Advantages and Disadvantages

Reading Material

Exercises

Abbreviations

Phrases

New Words

E-commerce and Selling Online

Text B

Exercises

Abbreviations

Phrases

New Words

What Is E-commerce

Text A

Unit 1

前言

版权信息

封面

封面

版权信息

前言

Unit 1

Text A

What Is E-commerce

New Words

Phrases

Abbreviations

Exercises

Text B

E-commerce and Selling Online

New Words

Phrases

Abbreviations

Exercises

Reading Material

E-commerce Advantages and Disadvantages

参考译文

Unit 2

Text A

How to Choose an E-commerce Business Model

New Words

Phrases

Exercises

Text B

Business-to-Business

New Words

Phrases

Abbreviations

Exercises

Reading Material

About E-commerce

参考译文

Unit 3

Text A

How to Build an E-commerce Website

New Words

Phrases

Abbreviations

Exercises

Text B

Website Navigation and Its Impact on E-commerce

New Words

Phrases

Exercises

Reading Material

Shopping Cart Software

参考译文

Unit 4

Text A

Strategies for Selling Products Online

New Words

Phrases

Abbreviations

Exercises

Text B

E-commerce Supply Chain Management:Reducing Cost and Inefficiency

New Words

Phrases

Abbreviations

Exercises

Reading Material

Online Advertising

参考译文

Unit 5

Text A

How to Write Product Descriptions

New Words

Phrases

Abbreviations

Exercises

Text B

Conversion Rate Optimization

New Words

Phrases

Abbreviations

Exercises

Reading Material

Top Ten SEM Optimization Tips for E-commerce Sites

参考译文

Unit 6

Text A

The Ways to Track Online to Offline Conversions (and Vice Versa)

New Words

Phrases

Abbreviations

Exercises

Text B

Benefits of Social Media Marketing

New Words

Phrases

Exercises

Reading Material

E-commerce Legals and Laws

参考译文

Unit 7

Text A

Online Payment Methods for E-commerce Sites

New Words

Phrases

Exercises

Text B

Understanding Online Payment Services

New Words

Phrases

Exercises

Reading Material

Safe Online Payment Methods

参考译文

Unit 8

Text A

The Basics of Website Security for E-commerce Retailers

New Words

Phrases

Abbreviations

Exercises

Text B

How to Stay Safe When Shopping Online

New Words

Phrases

Abbreviations

Exercises

Reading Material

Ways to Protect Your E-commerce Site from Hacking and Fraud

参考译文

Unit 9

Text A

Mobile Commerce

New Words

Phrases

Abbreviations

Exercises

Text B

7 Most Important E-commerce Metrics

New Words

Phrases

Abbreviations

Exercises

Reading Material

Mobile Marketing

参考译文

Unit 10

Text A

A Guide to Using CRM in E-commerce

New Words

Phrases

Abbreviations

Exercises

Text B

Reverse Logistics in E-commerce

New Words

Phrases

Exercises

Reading Material

Electronic CRM

参考译文

Unit 11

Text A

The Benefits of Using Big Data in E-commerce

New Words

Phrases

Exercises

Text B

The 8 Common Challenges of Cross-border E-commerce

New Words

Phrases

Abbreviations

Exercises

Reading Material

Livestream Shopping

参考译文

Unit 12

Text A

Top 10 AI Use Cases in E-commerce

New Words

Phrases

Exercises

Text B

E-commerce Chatbots

New Words

Phrases

Abbreviations

Exercises

Reading Material

Product Recommendation Engine

参考译文

附录

附录A 单词表

附录B 词组表

附录C 缩略语表