第43章 Chapter 6 Pecuniary Canons of Taste(8)
- The Theory of Leisure Class
- Thorstein Veblen
- 846字
- 2016-03-02 16:36:21
The select leisure class has outgrown the use of these pseudo-serviceable variants of pecuniary beauty, at least at some points. But the taste of the more recent accessions to the leisure class proper and of the middle and lower classes still requires a pecuniary beauty to supplement the aesthetic beauty, even in those objects which are primarily admired for the beauty that belongs to them as natural growths.
The popular taste in these matters is to be seen in the prevalent high appreciation of topiary work and of the conventional flower-beds of public grounds. Perhaps as happy an illustration as may be had of this dominance of pecuniary beauty over aesthetic beauty in middle-class tastes is seen in the reconstruction of the grounds lately occupied by the Columbian Exposition. The evidence goes to show that the requirement of reputable expensiveness is still present in good vigor even where all ostensibly lavish display is avoided. The artistic effects actually wrought in this work of reconstruction diverge somewhat widely from the effect to which the same ground would have lent itself in hands not guided by pecuniary canons of taste. And even the better class of the city's population view the progress of the work with an unreserved approval which suggests that there is in this case little if any discrepancy between the tastes of the upper and the lower or middle classes of the city. The sense of beauty in the population of this representative city of the advanced pecuniary culture is very chary of any departure from its great cultural principle of conspicuous waste.
The love of nature, perhaps itself borrowed from a higher-class code of taste, sometimes expresses itself in unexpected ways under the guidance of this canon of pecuniary beauty, and leads to results that may seem incongruous to an unreflecting beholder. The well-accepted practice of planting trees in the treeless areas of this country, for instance, has been carried over as an item of honorific expenditure into the heavily wooded areas; so that it is by no means unusual for a village or a farmer in the wooded country to clear the land of its native trees and immediately replant saplings of certain introduced varieties about the farmyard or along the streets. In this way a forest growth of oak, elm, beech, butternut, hemlock, basswood, and birch is cleared off to give room for saplings of soft maple, cottonwood, and brittle willow. It is felt that the inexpensiveness of leaving the forest trees standing would derogate from the dignity that should invest an article which is intended to serve a decorative and honorific end.
The like pervading guidance of taste by pecuniary repute is traceable in the prevalent standards of beauty in animals. The part played by this canon of taste in assigning her place in the popular aesthetic scale to the cow has already been spokes of.
Something to the same effect is true of the other domestic animals, so far as they are in an appreciable degree industrially useful to the community -- as, for instance, barnyard fowl, hogs, cattle, sheep, goats, draught-horses. They are of the nature of productive goods, and serve a useful, often a lucrative end; therefore beauty is not readily imputed to them. The case is different with those domestic animals which ordinarily serve no industrial end; such as pigeons, parrots and other cage-birds, cats, dogs, and fast horses. These commonly are items of conspicuous consumption, and are therefore honorific in their nature and may legitimately be accounted beautiful. This class of animals are conventionally admired by the body of the upper classes, while the pecuniarily lower classes -- and that select minority of the leisure class among whom the rigorous canon that abjures thrift is in a measure obsolescent -- find beauty in one class of animals as in another, without drawing a hard and fast line of pecuniary demarcation between the beautiful and the ugly.
In the case of those domestic animals which are honorific and are reputed beautiful, there is a subsidiary basis of merit that should be spokes of. Apart from the birds which belong in the honorific class of domestic animals, and which owe their place in this class to their non-lucrative character alone, the animals which merit particular attention are cats, dogs, and fast horses. The cat is less reputable than the other two just named, because she is less wasteful; she may eves serve a useful end. At the same time the cat's temperament does not fit her for the honorific purpose. She lives with man on terms of equality, knows nothing of that relation of status which is the ancient basis of all distinctions of worth, honor, and repute, and she does not lend herself with facility to an invidious comparison between her owner and his neighbors. The exception to this last rule occurs in the case of such scarce and fanciful products as the Angora cat, which have some slight honorific value on the ground of expensiveness, and have, therefore, some special claim to beauty on pecuniary grounds.