哈斯克瓦尔那摩托车展厅Showroom Husqvarna Motorcycles

设计公司：Buratti + Battiston Architects

设计团队：Gabriele Buratti、Oscar Buratti、 Ivano Battiston

项目地址：意大利

建筑面积：300平方米

摄影师：Marcello Mariana

 

The intervention is set on street side of the new building, open to outdoor with a double height transparent courtain-wall.

The project sets the main entrance, the way for office accesses, a meeting-room, the shop, the motorcycle showroom that is also used as a museum for an exhibition of an old motorcycle little collection. The main part of the project is a big screen made by a metallic grid painted in glossy red that makes a new “façade inside façade”, very impressive form outside and , at the same time, a dramatic background for exhibition, dividing service areas from big double height“window space”, used as the place for events.

Entrance is characterized by a screen made of wooden raw trunk painted in red, official brand colour that gives immediately the sporty and raw character of the brand.

The floor of exhibition area is marked by a white graphic pattern that edits the idea of a starting grid, setting racing motorcycles in their natural environment.

Red metallic grid recalls the idea of a cage, raw trunks the idea of wood, two main references the project uses to show in this space the brand character oriented to sporty and racing world.

在Husqvarna摩托车总部，宝马集团决定委任Buratti +Battiston建筑设计团队来设计他们的新展厅。新建筑坐落在街道的一旁，用两层高的全透明的玻璃墙打造。

议会室、专卖店、摩托车的陈列室也可兼用作老式摩托车的展览。这个展厅主要是以红色网格状的金属材质打造，使展厅被一层一层的“面”包裹着，远观会留给人留下非常深刻的印象。同时，这些红色网格状金属材质也成为展览的戏剧化背景，从高大的、双层的“玻璃窗”到这些红色网格之间的空间里形成了公共服务区域，同时也是举办大型活动的场地之一。

入口处是用涂有红色喷漆的原木树干制成的屏风，也是官方品牌的颜色，能立即给人一种运动和积极向上的感觉。展厅的地面是用一个个白色的瓷砖片拼接而成的，使得摩托车的陈列能更好的融入展厅的大环境。红色金属网状造型让我们联想到了笼子，原木设计的屏风使得整个设计显得新颖、独特，充满了运动和竞赛之感。接待处的入口，屏风的正面有一个长方形的白色座椅，其造型新颖独特，美观且大方。

整个展厅的设计以红色为主色调，彰显出设计师的设计热情和对设计品质的追求。建筑的外围、店面和展厅的设计，既富于新意又别具一格。红色网状格内单独的隔间能更好地对整个空间的功能进行规划。这种仓库式的设计格调，很好地把产品和空间的主题联系在一起，协调而不突兀。