More Praise for The One Minute Negotiator

“The marketplace is crying out for better negotiation skills and this book provides them! Great story, great skills, great takeaways—don’t miss this one.”

—Bill Bartmann, NASDAQ/USA Today/Ernst & Young National Entrepreneur of the Year and author of Bailout Riches

“Finally, a book that recognizes you can’t negotiate the same way with different personalities! It’s not just a techniques book but a strategy book for matching the appropriate techniques to the uniquenesses of all parties—a very content-rich book!”

—Don Thoren, President, Thoren Consulting Group

“A simple and straightforward yet elegant and compelling ‘negotiation parable.’ Even an experienced negotiator, such as I believed myself to be, was instantly awakened to new and better techniques and strategies. I excitedly anticipate that The One Minute Negotiator will bring me even better results!”

—Dr. Larry Markson, author of Talking to Yourself Is NOT Crazy

“I’ve been an entrepreneur in Canada for almost forty years. You never stop learning, you never stop growing, you never stop expanding, and it’s always exciting. If you want to add to your knowledge and future success, then you need to read Don Hutson’s and George Lucas’s new book, The One Minute Negotiator.”

—Dr. Peter Legge, OBC, LLD (Hon.), CSP, CPAE, Chairman/CEO/Publisher, Canada Wide Media Limited

“Don Hutson and George Lucas have taken the art of negotiating, cut it up into bite-size pieces, blended it into an entertaining story, and given us a brand-new perspective on negotiating. I think this must-read book will be yet another bestseller for Don and George.”

—L. D. Beard, cofounder and former CEO, Medtronic Sofamor Danek

“Don and George tell an engaging story with concepts that equip the negotiator within all of us with the needed resources to transform us from ‘negotiaphobics’ into ‘negotiaphenoms’!”

—Burton Goldfield, President and CEO, TriNet

“This book and the concept of negotiaphobia wowed me! After reading it I feel I have the tools to be a better negotiator than ever. Don’t miss this one—it is a read that will alter your skills forever!”

—Allen J. Pathmarajah, Executive Chairman, AJP Advisers Group, Singapore

“This is simply a great read that I wish would have been available much earlier in my career. I have negotiated billions of dollars’ worth of transactions, and I’m confident that the level of success would have been significantly enhanced through the learning offered in The One Minute Negotiator!”

—Jerry Britton, Group President, Textron Financial Corporation

“This book took me directly to the heart and soul of negotiating, and it spoke to me personally. It is for anybody who wants to personally and professionally negotiate with greater expertise. This is a must-read and must-implement book!”

—Jim Fite, President, Century 21 Judge Fite Company

“Hutson and Lucas have written an exciting book that is really needed! Businesspeople today struggle mightily with how to protect margin and negotiate price, and they need simple yet successful strategies. The One Minute Negotiator is the ticket. Don’t miss this book or it will cost you dearly!”

—Tom Hudak, President, Akron Brass

“If you fear or even have a slight hesitance toward negotiating, this book is a must-read. It is well written in a story format and loaded with practical win/win negotiation skills and strategies.”

—Dr. Tony Alessandra, coauthor of The Platinum Rule and author of Charisma

“This book is a masterpiece on the science of negotiation and the art of relational capital. Read it to learn. Study it to succeed.”

—Dr. Nido Qubein, President, High Point University, and Chairman, Great Harvest Bread Company

“Effective negotiation occurs only after thorough preparation. The One Minute Negotiator is a great tool to use in that preparation.”

—R. Brad Martin, former Chairman and CEO, Saks Incorporated

“The One Minute Negotiator simply makes sense. In our international environment we need a system that is transferable in multiple countries, and this book provides it! It teaches the benefits of balancing both the relationships and tactics to achieve best results!”

—Adam Wood, Sales and Marketing Director, Sonoco-Alcore, Brussels, Belgium

“This simple ‘One Minute’ process cures a disease that affects both our professional and personal lives. The benefits of the three-step process and it’s reach will be immeasurable!”

—Jorge A. Rojas, Manager of Operations, Alimer S. A., San Jose, Costa Rica

“This fast-paced book on negotiating is a must-read for any business-person. I highly recommend it. Don Hutson has received universally high marks as a resource to our company, and the skills we will gain from The One Minute Negotiator will add measurably to our retailers’ success!”

—Jeffrey R. Fausett, President and CEO, Aquatech Pools

“The content in The One Minute Negotiator is a great solution to a problem countless business professionals have had for decades!”

—Jack Soden, CEO, Elvis Presley Enterprises

“Enlightening! Embedded in this readable business fable are practical tools to assess your style and learn how to negotiate better with others despite their differences. These insights will make you a more effective and successful negotiator!”

—Mark Sanborn, CSP, CPAE, President, Sanborn & Associates, Inc.

“The One Minute Negotiator delivers a clear and actionable process that is useful and timely. The matrix on negotiation styles is an excellent framework for both organizations and individuals.”

—Frederick F. Avery, former President, Kraft Food Ingredients

“In the NFL, negotiating calls is not an option. But off the field we are challenged daily with negotiation encounters. This book will teach you new skills and get you better results!”

—Jim Tunney, former NFL referee, Super Bowls VI, XI, and XII