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The New Rules of Green Marketing should serve as the definitive text for any organization that is looking to brand itself or its products as green or sustainable.

L. Hunter Lovins, president, Natural Capitalism

Jacquelyn will inspire you about the potential of green marketing not only to generate growth but to feel better about yourself and your career as you help improve the health of the planet.

Adam Lowry and Eric Ryan, Co-founders and CEOs, method

A must-read for marketers working to make green mainstream and moving markets toward a cleaner, more sustainable future.

Cathy L. Hartman and Edwin R. Stafford, Center for the Market Diffusion of Renewable Energy and Clean Technology, Jon M. Huntsman School of Business, Utah State University

. . . Jacquelyn Ottman has been and still is the undisputable # 1 advocate of the green marketing concept, pointing us at the absolute necessity to develop greener products and services that enable consumers to adopt a more sustainable lifestyle . . . A must for all product design and marketing students and professors as well as the product industry. Maybe the time is right for the establishment of “The Jacquelyn Ottman Academy”?

Dr Han Brezet, Research Director of the Faculty of Industrial Design and Design for Sustainability Professor, Delft University of Technology

This is a must-read for every marketer in their quest to add value to their existing business flow.

Hiro Motoki, Deputy Chief Executive, E-Square Inc.; Lecturer, Tohoku University Graduate School of Environmental Studies,

Jacquie Ottman has always been at the forefront in bridging the gap between the sustainable marketing theorists and visionaries, and the practical marketing world of competitive pressures and constraints. With her new book she has taken that bridge-building ability to a whole new level.

Professor Ken Peattie, Director, BRASS Research Centre, Cardiff University

Ms. Ottman’s books and articles have been some of the key go-to works I have used to serve my clients and students for over a decade.

Wendy Jedlicka, author of Packaging Sustainability

Green marketing is the future and Jacquie Ottman is our guide. A high-energy, straight-talking book filled with useful pointers for anyone interested in smart, sustainable brand communications.

Brian Dougherty, author of Green Graphic Design

Every entrepreneur involved in sustainable consumer products should read this book.

CJ Kettler, Entrepreneur, Founder and CEO of LIME Media

Green marketing pioneer Jacquelyn Ottman delivers the “New Rules” in a comprehensive, engaging, and readable book sure to become another classic . . . Everything a green marketing professor (and her students) could ask for!

Fredrica Rudell, Associate Professor and Chair of Marketing, Hagan School of Business, Iona College

From the guru of green marketing, Jacquelyn Ottman’s New Rules of Green Marketing provides an indispensable strategy for the marketing of products and services in the critical times ahead.

Jon Naar, author of Design for a Livable Planet

Jacquie Ottman is still the oracle on the subject . . . Jacquie continues to teach us all where responsible green marketing has come from. And, more importantly, where it will be in the next 20 years. Enjoy.

Sol Salinas, Former Director of Marketing and Planning, ENERGY STAR; Federal Sustainability Lead, Accenture Sustainability Services NA

In this new volume, [Jacquie] has once again integrated compelling data and keen observations into an engaging and insightful treatise on the topic.

Michael V. Russo, author, Companies on a Mission

Jacquie’s latest book provides a highly readable, thoughtful, yet practical route map through often complex and challenging issues.

Martin Charter, Director, The Centre for Sustainable Design, UK

. . . in her new book Jacquie shows us what the next big thing is in the green marketplace.

Ichin Cheng, Director & Partner, Sustainable Innovation Lab, UK

Jacquelyn Ottman has yet again written an indispensable book about green marketing . . . The New Rules of Green Marketing is a must-read for every marketer.

Jennifer Kaplan, author of Greening Your Small Business

Finally, the book that we need for a 21st-century approach to marketing.

Mary McBride, Design Management Graduate Program, Pratt Institute

This book will become a key reference “rule book” for anyone who wants to participate in this new Green World reality.

Tukee Nemcek, Director, New Brand Initiative, BISSELL Homecare Inc.

Everyone who wants to participate in the sustainability space should read this book.

Ron Buckhalt, Manager USDA BioPreferred program

The New Rules of Green Marketing should be the compass for the business navigating on the odyssey of sustainability.

Jay Fang, CEO, Green Consumers’ Foundation, Taiwan

Jacquie Ottman takes her 25 years of experience in green marketing and gives insightful data and helpful checklists for practitioners in the field.

Shelley Zimmer, Environmental Initiatives Manager, HP

The New Rules of Green Marketing is brilliant. A must-read for anyone interested in sustainability.

Laurie Tema-Lyn, Principal, Practical Imagination Enterprises

Ottman’s The New Rules of Green Marketing is a wonderful, highly valuable resource.

Valerie L. Vaccaro, Associate Professor of Marketing, Kean University

Anyone who buys, designs, or sells anything can use this book to make better choices for a lasting and prosperous future.

Pamela J. Gordon, author of Lean and Green

Ottman’s done it again. Jacquelyn doesn’t just have her finger on the pulse of green marketing: she is the pulse.

John Rooks, author of More Than Promote