Four important words that drive the message

Readers of our book (this is our fifth edition) have loved the title Love ’Em or Lose ’Em: Getting Good People to Stay. But it’s not just a catchy title. The words drive the heart of our message. Here’s how we’re using these words:

Love

It’s easy. Treat employees fairly and respectfully. Listen to them. Help them get what they want and need. Thank them. Challenge and develop them. Care about them, and you will engage and retain them.

Lose

Loss is just as serious when talent retires on the job as when they leave to join a competitor.

Good

Consider your solid citizens, not just your high-potentials. Stars are people at any level who bring value to the organization.

Stay

Encourage talented employees to stay with the enterprise (if not your own department). Talent will be the key differentiating factor in the competitive battle ahead.