Summary and recommendations of the help information 

The following section provides you with several capabilities and summarizes the most important corporate identity features to customize your environment:

  • Banner logo: Choose between the following options:
    • Displayed on the Azure AD sign-in page and myapps.microsoft.com
    • PNG or JPEG
    • Can't be taller than 36 pixels or more extensive than 245 pixels
    • Recommendation—no padding around the image    
  • Sign-in page text body: Choose between the following options:
    • Appears at the bottom of the Azure AD sign-in page
    • Unicode text only with a maximum length of 256 characters
    • Use to communicate the phone number to your help desk or include a legal statement
    • Recommendation—don't add links or HTML tags
  • Sign-in page background image: Choose from the following options:
    • Displayed on the side of the Azure AD sign-in page
    • PNG or JPEG
    • Recommended 1420 x 1200 with a supported file size of 300 KB (max. 500 KB)
    • Keep the exciting part in the top-left corner (image gets resized and cropped)
  • Username hint: Hint text that appears to users if they forget their username:
    • Unicode, without links or code
    • Maximum 64 characters
  • Show option to remain signed in: Let your users remain signed in to Azure AD until explicitly signing out:
Login experience
You are also able to do some extensive customization with the help of the following article https://docs.microsoft.com/en-us/azure/active-directory/fundamentals/customize-branding.

Your expected result should be this:

Portal-customizing effect

Now that we have provided an essential company branding, we can start to create and manage users and groups.