About the Author

Paul Goodey is the author of Salesforce CRM: The Definitive Admin Handbook. He has around 20 years of experience in developing web technology solutions for companies of all sizes across a variety of industries and has been building solutions with Salesforce CRM since 2006.

Paul has enjoyed a variety of roles while working with Salesforce CRM, having worked as a system administrator, developer, business analyst, and consultant to provide solutions for both in-house and consultancy-based end users.

Based in the UK, near London, Paul's professional qualifications include Salesforce Certified Administrator (ADM 201). In his spare time, he is a keen runner and regularly competes in marathon and half-marathon running races.

Paul is an active member of the Salesforce administrator and developer online user communities and can be found on LinkedIn at http://www.linkedin.com/in/paulgoodey.