- 价格管理:理论与实践
- (德)赫尔曼·西蒙 马丁·法斯纳赫特
- 1870字
- 2024-11-03 12:46:47
参考文献
[1]Buzzell, R. D., & Bradley, T. I. (1987). The PIMS Principles-Linking Strategy to Performance. New York: The Free Press.
[2]Henderson, B. (1968). Perspectives on Experience. Boston: The Boston Consulting Group.
[3]Farris, P., & Moore, M. J. (Ed.) (2004). The Profit Impact of Marketing Strategy Project: Retrospect and Prospects. Cambridge: Cambridge University Press.
[4]Ailawadi, K. L., Farris, P. W., & Parry, M. E. (1999). Market Share and ROI: Observing the Effect of Unobserved Variables. International Journal of Research in Marketing, 16(1), 17-33.
[5]Lee, J. (2009). Does Size Matter in Firm Performance? Evidence from US Public Firms. International Journal of the Economics of Business, 16(2), 189-203.
[6]Edeling, A., & Himme A. (2018). When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share-Performance Relationship. Journal of Marketing, 82(3), 1-24.
[7]Lanzillotti, R. F. (1958). Pricing Objectives in Large Companies. The American Economic Review, 48(5), 921-940.
[8]Armstrong, J., & Green, K. (2005). Competitor-Oriented Objectives: The Myth of Market Share. Working Paper, 17(05). Victoria: Monash University.
[9]Rego, L. L., Morgan, N. A., & Fornell, C. (2013). Reexamining the Market Share Customer Satisfaction Relationship. Journal of Marketing, 77(5), 1-20.
[10]Edeling, A., & Fischer, M. (2016). Marketing's Impact on Firm Value-Generalizations from a Meta-Analysis. Journal of Marketing, 53(4), 515-534.
[11]Miniter, R. (2002). The Myth of Market Share. New York: Crown Business.
[12]Baehny, A. M. (2015): “Wachstum vs. Gewinn-Perspektive eines Schweizer Hidden Champions.” Lecture on the occasion of the conference on Simon-Kucher's 30th anniversary, Frankfurt am Main, September 17.
[13]Chu, W., Chen, C. N., & Wang, C. H. (2008). The Market Share-Profitability Relationships in the Securities Industry. The Service Industries Journal, 28(6), 813-826.
[14]Srinivasan, S., Pauwels, K., Silva-Risso, J., & Hanssens, D. M. (2009). Product Innovations, Advertising, and Stock Returns. Journal of Marketing, 73(1), 24-43.
[15]Thiel, P. (2014). Zero to One-Notes on Startups or How to Build the Future. New York: Crown Publishing Group.
[16]Share price of a telecommunications company (2015). http://www.finance.yahoo.com. Accessed 11 November 2015.
[17]Anonymous. (2015, March 25). The Wall Street Journal, p. 16.
[18]Anonymous. (2009, March 18). Frankfurter Allgemeine Zeitung, p. 15.
[19]Share price of Praktiker (2016). http://www.onvista.de Accessed 01 December 2016.
[20]Share price of Uralkali (2016). http://www.onvista.de Accessed 01 December 2016.
[21]Mattioli, D. (2013, February 25). For Penney's Heralded Boss, the Shine is Off the Apple. The Wall Street Journal, p.A1.
[22]Share price of J.C. Penney (2016). http://www.onvista.de Accessed 01 December 2016.
[23]Pauwels, K., Silva-Risso, J., Srinivasan, S., & Hanssens, D. M. (2004). New Products, Sales Promotions, and Firm Value: The Case of the Automotive Industry. Journal of Marketing, 68(4), 142-156.
[24]Simon, H. (2009). Think-Strategische Unternehmensführung statt Kurzfrist-Denke (p. 85). Frankfurt am Main: Campus. Original quote by Peter F. Drucker: “Marketing means seeing the whole business through the eyes of the customer.”
[25]Ramanujam, M. & Tacke, G. (2016). Monetizing Innovation: How Smart Companies Design the Product Around the Price. Hoboken: Wiley.
[26]Akerlof, G. A. (1970). The Market for“Lemons”: Quality Uncertainty and the Market Mechanism. The Quarterly Journal of Economics, 84(3), 488-500. In this article Akerlof used the expression “lemon” for a bad product, based on his study of the market for used cars and the signals which prices give. He received the Nobel Prize in 2001.
[27]Gracián, B. (1601-1658). Spanish Jesuit, moral philosopher and writer. http://www.aphorismen.de/zitat/6535 Accessed 03 March 2015. Original quote: “It is better to be cheated in the price than in the quality of goods.”
[28]Ruskin, J. (1819-1900). Gesetz der Wirtschaft. http://www.iposs.de/1/gesetz-der-witschaft/. Accessed 10 February 2015.
[29]Kotler, P., Keller, K. L., & Bliemel, F. (2007). Marketing-Management: Strategien für wertschaffendes Handeln. Halbergmoos: Pearson Studium.
[30]Wiegner, C. M. (2010). Preis-Leistungs-Positionierung: Konzeption und Umsetzung. Frankfurt am Main: Peter Lang.
[31]Kowitt, B. (2014). Fallen Arches: Can McDonald's Get its Mojo Back? Fortune. http://fortune.com/2014/11/12/can-mcdonalds-get-its-mojo-back/ Accessed 10 February 2015.
[32]Linder, R., & Heeg, T. (2015, March 10). Eine Uhr so teuer wie ein Auto. Frankfurter Allgemeine Zeitung, p. 22.
[33]Valentino-Devries, J. (2010). From Hype to Disaster: The Segway's Timeline, The Wall Street Journal. http://blogs.wsj.com/digits/2010/09/27/from-hype-to-disaster-segways-timeline/ Accessed 10 February 2015.
[34]Lashinsky, A. (2014). Amazon Goes to War Again (and Again), Fortune. http://fortune.com/2014/11/13/amazon-jeff-bezos-retail-disruptor/ Accessed 10 February 2015.
[35]Mesco, M. (2014, December 15). Struggling Gucci Reshoes Top Ranks. The Wall Street Journal. http://www.wsj.com/articles/SB22501900001083983765804580332323358192104 Accessed 10 February 2015.
[36]Löhr, J. (2014, December 23). Auf den Hund gekommen. Frankfurter Allgemeine Zeitung, p. 23.
[37]Martin, R. L., & Lafley, A. G. (2013). Playing to Win: How Strategy Really Works. Jackson: Perseus Distribution.
[38]Fassnacht, M., Kluge, P. N., & Mohr, H. (2013). Pricing Luxury Brands: Specificities, Conceptualization, and Performance Impact. Marketing ZFP-Journal of Research and Management, 35(2), 104-117.
[39]Preisentwicklung der Schweizer Uhrenexporte (2013, October 5). Finanzwirtschaft, p. 15.
[40]LVMH (2017). Annual Report. https://r.lvmh-static.com/uploads/2017/11/2017-financial-documents.pdf Accessed 13 February 2018.
[41]Richemont (2017). Annual Report. https://www.richemont.com/images/investor_relations/reports/annual_report/2017/ar_fy2017_f73jdsf82s64r2.pdf Accessed 13 February 2018.
[42]Richemont (2007). Annual Report. https://www.richemont.com/investor-relations/reports/report-archive.html Accessed 10 February 2015.
[43]von der Gathen, A., & Gersch, B. (2008). Global Industry Study: Profit Excellence in the Luxury Goods Industry. Bonn: Simon-Kucher & Partners.
[44]Wüstefeld, E. (2014, December 19). Sie stehen nicht mit dem Rücken zur Wand. Frankfurter Allgemeine Zeitung, p. 23.
[45]Stock, O. (2006, April 7). Sechs Fragen an Nick Hayek. Handelsblatt, p. 16.
[46]Fassnacht, M., & Dahm, J. M. (in press). The Veblen Effect and (In)Conspicuous Consumption: A State of the Art Article. Luxury Research Journal.
[47]Braun, S. (2015, January 20). Die Kunst, Atome richtig anzuordnen. Frankfurter Allgemeine Zeitung, p. 2.
[48]Feth, G. G. (2005). Die Keramikbremse ist auf dem Weg in die Großserie. Frankfurter Allgemeine Zeitung. http://www.faz.net/aktuell/technik-motor/auto-verkehr/porsche-die-keramik-bremse-ist-auf-dem-weg-in-die-grossserie-1114868.html. Accessed 10 February 2015.
[49]Tuma, T. (2012). Wir sind Handwerker. Spiegel Gespräch mit Patrick Thomas, Hermès. Der Spiegel. http://www.spiegel.de/spiegel/print/d-90254957.html. Accessed 10 February 2015.
[50]Bain & Company (2017). Luxury Goods Worldwide Market Study, Fall-Winter 2017. http://www.bain.de/Images/BAIN_REPORT_Global_Luxury_Report_2017.pdf Accessed 13 February 2018.
[51]Prada Group (2017). H1 2017 Results. https://www.pradagroup.com/en/investors/investor-relations/results-presentations.html Accessed 14 February 2018.
[52]Wilken, M. (2013). Prada mit Rekordzahlen. Fabeau. Fashion Business News, http://www.fabeau.de/news/prada-mit-rekordzahlen/ Accessed 10 February 2015.
[53]Kapferer, J. N. (2012). The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. London: Kogan Page Publishers.
[54]Simon, H. (2009). Hidden Champions of the 21st Century. New York: Springer.
[55]Reidel, M. (2014, December 11). Hintergrund. Wir kaufen keine Freunde. Horizont, No. 50, p. 16.
[56]Lasslop, I. (2002). Identitätsorientierte Führung von Luxusmarken. in H. Meffert, C. Burmann, & M. Koers (Ed.), Markenmanagement (pp. 327-351). Heidelberg: Gabler.
[57]Anonymous. (2014). Erfolgreiche Marken nutzen alle Vertriebswege. Auch die Discounter. http://www.absatzwirtschaft.de/erfolgreiche-marken-nutzen-alle-vertriebswege-auch-die-dis-counter-2747/ Accessed 10 February 2015.
[58]Anonymous. (2010). Erwartungshaltung bei Premiumprodukten hört nicht beim Produkt auf. http://www.absatzwirtschaft.de/erwartungshaltung-an-premiummarken-hoert-nicht-beim-pro-dukt-auf-9387 Accessed 10 February 2015.
[59]Little, A. D. (1992). Management von Spitzenqualität. Wiesbaden: Gabler.
[60]Canoy, M., & Peitz, M. (1997). The Differentiation Triangle. The Journal of Industrial Economics, 45(3), 305-328.
[61]Anonymous. (2008, June 24). Frankfurter Allgemeine Zeitung, p. 14.
[62]Quelch, J. A. (1987). Marketing the Premium Product. Business Horizons, 30(3), 38-45.
[63]Gruner & Jahr (2003, December 29). Nudeln, Kartoffelprodukte und Reis. Märkte + Tendenzen, pp. 1-4.
[64]Hayward, S. (1990). Opportunities in the Middle Market. Marketing Research, 2(3), 65-67.
[65]Cronshaw, M., Davis, E., & Kay, J. (1994). On Being Stuck in the Middle or Good Food Costs Less at Sainsbury's. British Journal of Management, 5(1), 19-32.
[66]Sharp, B., & Dawes, J. (2001). What is Differentiation and how Does it Work? Journal of Marketing Management, 17(7-8), 739-759.
[67]Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. New York: The Free Press.
[68]Anonymous. (2014). Lebensmittelzeitung. December, p. 31.
[69]Krohn, P. (2015, January 19). Das Enfant terrible unter den Versicherern. Frankfurter Allgemeine Zeitung, p. 19.
[70]Kowitt, B. (2015, March 15). It's IKEA's World. Fortune, pp. 74-83.
[71]Anonymous. (2014). Deutschlands Discounter sind angriffslustig wie lange nicht mehr. http://www.faz.net/aktuell/finanzen/meine-finanzen/geld-ausgeben/aldi-und-lidl-deutschlands-discounter-sind-angriffslustig-wie-lange-nicht-mehr-13297814.html Accessed 10 February 2015.
[72]Aldi Süd (2015). ALDI SÜD oder: Die Konzentration auf das Wesentliche. https:// unternehmen.aldi-sued.de/de/ueber-aldi-sued/philosophie/ Accessed 19 February 2015.
[73]Anonymous. (2014, November 11). Ryanair will das Amazon der Lüfte werden. Frankfurter Allgemeine Zeitung.
[74]Laudenbach, P. (2011). Schwerpunkt Großorganisation, Geiz ist geil. Service ist geiler. http://www.brandeins.de/archiv/2011/grossorganisation/geiz-ist-geil-service-ist-geiler/. Acce-ssed 10 February 2015.
[75]Prahalad, C. K. (2010). The Fortune at the Bottom of the Pyramid. New Jersey: Financial Times Press.
[76]Mahajan, V., & Banga, K. (2006). The 86% Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century. New Jersey: FT Press.
[77]Renault (2017). Annual Financial Report 2016. https://group.renault.com/wp-content/uploads/2017/05/dr-2016-version-anglaise.pdf. Accessed 14 February 2018.
[78]Interview with former Siemens CEO Peter Löscher at the Asia-Pacific Conference in Singapore on May 14, 2010.
[79]Anonymous. (2007, March 30). VDI-Nachrichten, p. 19.
[80]Ernst, H., Dubiel, A., & Fischer, M. (2009). Industrielle Forschung und Entwicklung in Emerging Markets. Motive, Erfolgsfaktoren, Best-Practice Beispiele. Wiesbaden: Gabler.
[81]Govindarajan, V., & Trimble, C. (2013). Reverse Innovation: Create far from Home, Win Everywhere. Boston: Harvard Business Press.
[82]Hanke G. (2014, March 21). Essay Pfeile im Köcher Aldis. Pressenkungen zeigen Wirkung. Lebensmittelzeitung, No. 12, p. 32.
[83]Alexander, S. (2016). The Clooney Effect? Pods Set to Overtake Instant and Ground Coffee, The Telegraph. http://www.telegraph.co.uk/food-and-drink/news/the-clooney-effect-pods-set-to-overtake-instant-and-ground-coffe/. Accessed 01 December 2016.